6 Aug 2009
Is it time to reconsider the 100 Percent Pure brand
A leading international travel operator says New Zealand's 100% pure branding is the envy of the world, but it's time to move on from promoting just the natural wonders.
A leading international travel operator says New Zealand's 100% pure branding is the envy of the world, but it's time to move on from promoting just the natural wonders.