18 May 2018

VIDEO PREMIERE: The Adults - 'Bloodlines'

From RNZ Music, 7:55 am on 18 May 2018

Shihad's Jon Toogood is back with his collaboration project The Adults. We're super excited about the new single, which features two of our favourite vocalists right now – Estère and JessB.

‘Bloodlines’ is a battlecry for love from a female perspective. It draws inspiration from a Sudanese tradition known as Aghani Al-Banat, in which female musicians express resistance to patriarchy, tradition, and narrowly defined gender roles.

The video is directed by Shae Sterling, who's well-known for his visually stunning vids for the likes of Stan Walker, Maisey Rika, and TEEKS. It's shot in West Auckland's Piha and Karekare beaches.

RELATED: Local music vid director Shae Sterling: “It’s such an amazing art form"

Jon says the track's 'based around a traditional Sudanese wedding song which talks about the women of the bride-to-be's tribe gathering together to support her as she begins her ceremonial bridal dance. It’s music to empower the bride and lend her strength.”