GiveDirectly started working in Kenya in 2011 expanding into Uganda in 2015 - and according to a recent Guardian article the small California based not for profit has sent shockwaves through the charity sector.
Forbes magazine dubbed its approach as radical, while the Economist said it's as extraordinary as "throwing money out of helicopters".
But what's so new about giving poor people money? Perhaps the way it's being done.
A 2011 paper from the UK Department for International Development said a "quiet revolution" over the past 15 years has seen cash-transfer schemes move "from the margins of development policy towards the mainstream" and Givedirectly is at the sharp end of that quiet revolution.
Givedirectly's co-founder Paul Niehaus has described the organisation as 'the most stripped down, simplified model of giving help to poor people."
We thought we would find out more so Paul Brennan spoke to Ian Bassin from GiveDirectly.