9 Dec 2014

The rise of the provincial rugby stadium

From Nine To Noon, 9:27 am on 9 December 2014

We look at why some provincial stadiums like Taranaki and Hawkes Bay are bucking the trend and getting near sell out crowds to this year's national rugby matches. While Auckland, Wellington, Otago and Hamilton have lost thousands, leaving TV rugby viewers watching games in huge stadiums with just a scattering of fans, amongst thousands of empty seats. Geoff Hitchcock is the Commercial Manager for the Taranaki Rugby Union. Mark Bradley is a UK Based consultant whose company the Fan Experience Group advised Taranaki on how it could boost numbers to the stadium.