12 Aug 2015

Dinosaurs, pirates and robots pretty in pink

From Nine To Noon, 9:40 am on 12 August 2015

When a girl loves dinosaurs and robots and doesn't want to wear a Princess, Frozen or Barbie t-shirt, what are the options?

As UK author and mum Cheryl Rickman found out - not many.

In an age when young girls are increasingly sexualised, with some t-shirts bearing slogans like "future porn star" and "so many boys, so little time", she wanted to empower girls.

So she's created a range that her daughter would want to wear, launching brand Climbing Trees - and a wider campaign to make girls feel good about themselves and not be restricted by gender stereotypes.

Cheryl Rickman talks with Lynn Freeman.