3 May 2016

The power of loyalty schemes

From Nine To Noon, 11:25 am on 3 May 2016

What do loyalty schemes like Fly Buys know about you and how do they serve you? Kathryn Ryan asks Pieta Brown of Loyalty New Zealand – the company that operates Fly Buys.

Pieta Brown

Pieta Brown Photo: supplied

Pieta Brown is the Chief Analytics Officer at Loyalty New Zealand's 30-strong subsidiary Lab360. Loyalty New Zealand is one of the country's most sophisticated data analytics companies – using things like targeted marketing to better deliver what you want, but also make you buy more.