28 Nov 2018

Instagram clamps down on fake accounts - Why?

From Nine To Noon, 9:35 am on 28 November 2018
Instagram logo.

Photo: AFP/ Anadolu Agency

Instagram has announced an initiative that will target fake likes and comments.

The company said it has developed tools that identify accounts that use third-party services and apps to artificially boost their popularity.

Such software has become popular among wannabe influencers who wish to inflate their popularity online, but there are growing concerns around their security. Kathryn talks with Dr Michael Daubs, Victoria University expert in interactive media about what this decision means for the company and users.