22 Jan 2019

The soft power of museums

From Nine To Noon, 11:30 am on 22 January 2019
The global reach of cultural institutions such as museums can be now be measured thanks to the development of an online mapping tool. The University of Melbourne's Natalia Grincheva has led a team which has created a way to track and visually map the soft power of museums, in effect showing where patronage comes from, either locally or internationally.