Pete Russell founded social enterprise Ooooby (an acronym for Out of our own back yards), on Waiheke in 2008, with the goal of rebuilding the local food system.
Its food distribution model is now operating in Waikato, Matakana, Sydney, and Fresno, California, as well as Auckland.
Ooooby is about to launch an equity crowdfunding raise, in Auckland (31 August), Tauranga (2 September), Palmerston North (3 September), Wellington (3 September) and Christchurch (4 September).
