Sir Richard Faull is a neuroscientist and is highly regarded internationally for his research into the workings of the human brain. He is founder and director of the University of Auckland's Centre for Brain Research (CBR), director of the Neurological Foundation Human Brain Bank at the CBR, and instigated the annual Brain Day that invites the community to the campus to learn more about neurodegenerative diseases such as Alzheimer's, Parkinson's and Huntington's diseases. He was made a Knight Companion of the New Zealand Order of Merit in the New Year Honours list 2017 for services to brain research. Bernie Crosby is the founder, and now a director of Prolife Foods, one of NZ's largest privately owned and operated food businesses. In 2005 Crosby was diagnosed with Parkinson's disease. He has joined forces with researchers at the CBR and devoted himself to helping fundraise a million dollars in research funding over five years, with one of his aims being the elimination of Parkinson's.