20 Sep 2015

Brand Activation and Spreading the Word

From Standing Room Only, 1:34 pm on 20 September 2015
Anna Dean

Anna Dean Photo: Courtesy of David White, Dominion Post

Creative campaign strategist Anna Dean helps people to spread the word on-line about their productions, whether they're feature films, ad campaigns or web-series.

Anna was the first New Zealander accepted to take part in one of the workshops hosted by the UK's famous Pixel Lab, and she's back to share her experiences at the annual Big Screen Symposium.

She talks to Lynn Freeman about storytelling in the online space and using digital platforms to tell new and interesting stories.

Websites mentioned in this interview: