Photo: Stephen Wells
Over the last few weeks we've been looking at initiatives the two main TV channels are trialing to entice audiences who want more than just seeing programmes on demand. TVNZ has Alibi, a police drama you can watch in any order online before the big reveal, and TV3 recently aired five sitcom pilots and asked viewers to vote for the one they'd like to see funded for a full series. NZ on Air has invested in these and other attention grabbing ideas because it also wants to see TV audiences grow, not shrink. We talk to Amie Mills, NZ on Air's Head of Funding.
