12 Oct 2014

Psychiatrists call for ban on prescription drug advertising

From Sunday Morning, 7:41 am on 12 October 2014

New Zealand does something that very few other countries are allowed to do. It's called Direct to Consumer Advertising of prescription medication. It is a controversial exercise that is banned in all but two countries in the industrialised world. The Royal Australian & NZ college of Psychiatrists election prebriefing paper outlined this as one of the key issues in health for New Zealand and its calling on the Government to ban direct to consumer adverts.