Ben Gleisner is the co-founder and national director of Conscious Consumers, a social enterprise that connects consumers with businesses who care about looking after the planet and being a good employer.
Hundreds of New Zealand businesses are accredited to Conscious Consumers and its smart-phone app has around 10,000 registered users.
It's now running the country's biggest-ever crowd-funding campaign to develop The Good Spend Counter, which will help businesses to measure their reward for their effort to do good.
Ben talks to Wallace Chapman about the project.
