10 Feb 2019

The partner behind the social media influencer

From Sunday Morning, 11:18 am on 10 February 2019
Amber Rose and Kim Kardashian.

Amber Rose and Kim Kardashian. Photo: Instagram

Instagram celebrities routinely collect thousands of dollars for sponsored posts. But behind every envy-inducing photograph is someone making sure they are being captured at the most flattering angle and in the perfect pose. These aiders and abetters are colloquially known as Instagram husbands. Atlantic technology writer Taylor Lorenz talks about the rise of the Instagram husband or the Insta boyfriend.