22 May 2011

Harry Beckwith - The Forces Behind What We Buy

From Sunday Morning, 9:42 am on 22 May 2011

It's said that we all too often think and purchase with our hearts, not our heads. Is there any truth to that and, if so, how deeply embedded is the tendency to set aside rationality and go with our emotions? Harry Beckwith is an American marketing specialist who has explored the phenomenon in his recent book Unthinking - The Surprising Forces Behind What We Buy.