Photo: supplied
Craig Richard is the founder of ASMR University, author of the book Brain Tingles, and professor of biopharmaceutical sciences at Shenandoah University, in Virginia. He studies the curious online phenomenon of ASMR, in which viewers use videos of people whispering or making soft sounds as a tool for relaxation, or even getting to sleep. Dr. Richard, who uses ASMR as a relaxation aide himself, explores whether the scientific evidence on the trend stacks up - and whether it matters.
