30 Jul 2016

China shapes global entertainment industry

From This Way Up, 12:50 pm on 30 July 2016

'The reset button is being pressed on global culture. And it's China's turn to play.' Adam Minter from Bloomberg

Once the preserve of Hollywood, Walt Disney and the US, China has a massive and growing influence on the entertainment industry; in areas like film, TV, video games and theme parks

'The Chinese government is keen to build up its 'soft power' to compete against the globally dominant cultural exports of the U.S. But there's just one problem. After years of trying, China has yet to develop its own popular versions of Mickey Mouse, the Marvel Comics heroes and the other globally-known characters and products that allow Disney to market 'Disneyland' as an immersive, universal experience.' Adam Minter