Sitting by a cosy fire, the smell of home baking, perhaps a few candles and your nearest and dearest around you....the Danes would call all of this 'hygge' (pronounced 'hoog-ah').
With Denmark regularly ranked among the world's happiest countries, publishers and marketers are trying to export 'hygge' to the world, alongside other Danish mainstays like Lego, butter, and high-quality TV drama.
If you haven't heard of hygge yet, don't worry, you soon will!
A whole stack of books on the subject are expected on the market in time for Christmas. There's The Little Book of Hygge, How to Hygge, The Art of Hygge and of course Hygge: A Celebration of Simple Pleasures, Living the Danish Way... and plenty more, too.
Jeppe Trolle Linnet has become a go-to authority on all matters hygge since he published an academic paper on the subject back in 2011.