2 Jul 2011

Feedback Loops

From This Way Up, 1:35 pm on 2 July 2011

Feedback loops are powerful tools to change people's behaviour. The classic example is the sign that flashes up your speed or tells you to slow down when you're driving. Thomas Goetz, the executive editor of Wired Magazine, has been looking at how feedback loops work, and where they're showing up in a consumer context.