2 Jun 2012

Taste matters

From This Way Up, 1:15 pm on 2 June 2012

John Prescott is a sensory scientist and the author of Taste Matters (Reaktion Books). The book examines why we like the foods that we do. So how far is what we eat determined by our culture, by sensory pleasure or our genetics? And how do you get junior to eat his brussel sprouts?!