10 Sep 2012

NZ Herald now in smaller size

5:34 am on 10 September 2012

The New Zealand Herald newspaper now appears in a smaller format.

In its biggest transformation in its 150 years of publication, the paper has joined the growing ranks of newspapers switching from broadsheet to tabloid format.

Focus groups and research were conducted over a period of five-months to make sure a new format is what readers want.

Editor Shayne Currie said there are more pages but the editorial content is unchanged.

The Herald's website is also redesigned.

The paper was first published in November 1863 by William Chisholm Wilson, as a six-page broadsheet. The price was threepence.

It now has a circulation of about 170,000 copies per day.