Auckland Council and the city centre's business association, Heart of the City, have launched a joint initiative to boost the local economy and retail environment.
The council says while retail is doing well in the city centre, with vacancy rates of only 3.2%, it could do better.
It says council and private sector investment over the last decade has revitalised the area and the action plan aims to build on this.
The association says it will work alongside the council and city centre businesses and property owners to improve the retail offering.
