Moa Group says it has four New Zealand institutional investors lined up to take a stake in the brewing company which will list next month.
The Marlborough-based company wants to raise up to $16 million and will issue 12.8 million shares at $1.25 each.
The offer values the brewer at $38 million. It will be the first locally listed brewery since 2009 when Japanese brewer, Kirin, bought Lion.
Chief executive Geoff Ross says the money raised will go towards building a bigger brewery to meet demand and putting more resource into marketing and sales people on the ground into some key off-shore markets like the US and Australia.
Mr Ross says all the new money raised will go into the business.
He says demand was particularly strong from investors who said they understood the strategy and the opportunity to create a beer brand locally, as well as having confidence in Moa's team to execute those plans.
Mr Ross says New Zealand is one of the few countries which does not have its own beer brand which is tied to its country's values.
"Demand is being billed from three sources: one from institutions and we have four institutions who'll be taking up part of the offer; then retail demand via the key brokers of Craigs and Forsyth Barr - demand there was particularly strong from their offices throughout the country; and then also demand via our pre-registration website here at Moa, so people could contact us to express interest."
Mr Ross was not prepared to name the four institutions but says they are widely known within the investment community.
He said 1500 people pre-registered their interest in the company using the website.
The offer opens next Friday.