Home services franchise Green Acres says the trend for growth is positive as people work more and play less.
The firm is changing its look to reflect that it offers lawn, gardening, home and commercial cleaning services.
The company's annual revenue has risen by half to about $60 million in the past five years.
It has about 650 franchises throughout the country, helping about 70,000 regular clients.
Green Acres chief executive Logan Sears says the number of franchises continues to rise annually, and customer growth looks promising.