The Warehouse is ditching some poor performing private label brands and attempting to attract high-end brands onto its shelves.
Chief executive Mark Powell says the first year of a five-year strategic overhaul has produced good results.
Sales rose 1.9% in the September quarter and for the first time in eight years, the company recorded six consecutive quarters of growth.
Mr Powell says the company is targetting high profile brands to sit alongside its own home brands.
Mr Powell said a decision to ditch some poor performing private label brands such as Transonic, and replacing them with better quality names like Veon, has paid off.
In the last six months the number of products returned has halved compared with the same period last year.