21 Dec 2012

New battery charge product targets consumers

9:39 am on 21 December 2012

Wireless power provider Powerbyproxi is moving into the consumer electronics sphere by developing wireless rechargeable batteries for products that range from toys to cameras to smartphones.

The company came out of the University of Auckland five years ago and it has been providing wireless power to industrial sites and moving applications where power cables are problematic, expensive and unreliable.

Its focus is now on the consumer market and its wireless rechargeable batteries attracted attention at the China Hi-Tech Fair in Shenzen, including a spot on China TV which has 1.3 billion viewers.

Co-founder and executive chairman of Powerbyproxi, Greg Cross, says its AA battery technology eliminates the hassle of removing rechargeable batteries to place them in an external charger.