5 Feb 2013

Quake work gets NV Interactive world attention

7:17 am on 5 February 2013

A small firm that tends to fly under the radar is NV Interactive, a Wellington-based company that helps firms and organisations with their digital strategies - from web design to interacting with clients and the public.

The 15-year-old firm works with New Zealand Cricket, Chelsea Sugar and Medic Alert and supports Wellington Zoo and the Buskers Festival in Christchurch.

NV Interactive managing director Matt Pickering says its share-an-idea earthquake application to assist the Canterbury Earthquake Recovery Authorityconsult about a plan to redevelop the central city area of Christchurch brought it to the attention of an international audience.

He says the organisation only had six weeks to engage with the Christchurch public.

"We were faced with quite a challenge so we took a leaf from the social network book and collected ideas, you know not big long essays with research documents and submissions, ideas, 140 characters 'what do you want out of the new Christchurch?'"

Mr Pickering says within that six-week period 106,000 different ideas were collected which made it about 23% of the population.

He says it has been held up internationally as an example of the reinvention of public consultation.

Mr Pickering says it is now working with ESPN, BBC, Intel in Britain and others in the US and plans to open a studio in London in the next 18 months.

He says the challenges at the moment are around managing the growth and finding the right people and the firm prefers to grow organically and to double in size in the next couple of years.

There are 27 staff split across three locations in Wellington, Christchurch and Auckland at present.