Pie Face, an Australian bakery chain, opened its first store in Auckland on Thursday morning and plans to open 10 more in the next 18 months.
Pie Face was founded in Sydney in 2003 and now operates 80 stores in Australia and New York. It is about to launch in India and the United Arab Emirates.
The New Zealand franchise is owned and operated by Julian Field and Jared Palmer, who together already run eight Subway stores in Otago and Southland.
Two more Pie Face stores will open in Auckland and one in Christchurch in the next year, with plans to roll out 60 shops over the next decade. Pie Face will sell espresso coffee, as well as other bakery treats.
Mr Field said there's definitely room in the market for another pie shop.