Telecommunications lines company Chorus is cutting its monthly prices or offering more for the same price for ultra-fast broadband services.
This comes as its UFB connections reach 9,200. Chorus says those connections are rising at about 1000 a month.
In July this year, Chorus spokesperson Ian Bonnar said the company plans to have more than 500,000 customers connected to the UFB network by 2016.
From January next year, Chorus will cut its wholesale price for its 100 megabytes per second download, 50 megabyte upload service by $10 to $45 a month.
It will also offer significantly faster speeds for its current $37.50 and $175 monthly plans.
Marketing and sales general manager Victoria Crone says Chorus' new pricing plans reflect changing technology.
"Look price isn't an obstacle to people connecting, and our research shows us people are actually very prepared to pay a little bit more for ultra fast broadband - what we're responding to is the technology and the market evolving."
She says people's expectations of speed and what they get from broadband increases every two years.