7 Nov 2014

Spark says re-branding successful

1:14 pm on 7 November 2014

Spark, the former Telecom, says the early signs are that its re-branding has been successful and the phone company is in its best position for more than a decade.

Spark's headquarters in Auckland

Spark - formerly known as Telecom - says its re-branding appears to have been successful. Photo: RNZ / Kim Baker Wilson

Spark's chairman, Mark Verbiest, told the annual shareholders' meeting the company was striving for a return to sustainable earnings growth.

He reiterated the company's August guidance for a small increase in operating profit and a single-digit decline in revenue this year.

Spark reported a near 8 percent decline in underlying profit for the year ended June when sales fell nearly 3 percent.

Mr Verbiest said the company was slightly ahead of its plan but competition remained intense, particularly in the mobile and broadband markets.

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