Pumpkin Patch's chief executive is resigning from the children's clothing retailer, as the firm makes changes to improve the business.
Di Humphries has been in the role for two years and will leave in early November.
Earlier this year, the firm shelved plans to sell the business, after failing to find a suitable buyer.
Pumpkin Patch has been focusing on product design, as well as the brand, to help boost its performance in a competitive retail market.
The chairman, Peter Schuyt, said that would continue to be a focus.
"Di is committed to staying ... 'til late this year. She is committed to continuing [to] drive the changes that we're working on," he said.
"There's no intention to halting any of the change programme."
Shares in the firm are down 4 cents, or 15 percent, to 20 cents each.