28 Oct 2008

US newspaper circulation drops again

9:03 pm on 28 October 2008

Circulation dropped sharply at most main newspapers in the United States in the six months ending in September.

Citing preliminary figures subject to audit, the Audit Bureau of Circulations said on Monday that circulation for 507 daily newspapers fell 4.64% in the period to 38.16 million copies from 40.02 million for the same period last year.

Sunday circulation for 571 newspapers fell 4.85% during the period to 43.63 million from 45.85 million in the same period last year.

The New York Times, Washington Post and Los Angeles Times were among the big newspapers whose circulation declined. The Chicago Tribune, Houston Chronicle and Newsday also fell.

USA Today and The Wall Street Journal posted marginal increases in readership.

US newspapers are seeing steady declines in circulation and a loss of readership and advertising to online media.