A new survey says almost two million adult New Zealanders are now online shoppers, while online spending is up by 21 percent.
The latest Neilsen report said although the growth of new online shoppers was slowing down, spending had gone up, with $4.6 billion spent online last year.
The most popular purchases were airline tickets, with 46 percent of digital consumers having bought flights.
Clothes and fashion were second most popular, although that had fallen by two percent between 2013 and 2014.
The sector with the biggest fall was books and magazines, which fell by 18 percent.