Vector has launched a nationwide campaign to push the merits of an ultra fast broadband rollout.
The Government has already committed $1.5 billion to developing ultra-fast broadband infrastructure over the next 10 years.
Thirty-three proposals, including one from Vector, have been put forward by companies wanting to bid for the work.
The "Fibre to the Door" campaign uses television and newspaper advertisements, billboards, a website and social media networking tools like Twitter to promote the merits of high speed fibre network.
Chief executive Simon MacKenzie would not give the cost of the campaign to the listed electricity company, but said raising awareness about the fibre rollout will have long-term benefits.
Crown Fibre Holdings is expected to issue an indicative timetable to assess the proposals shortly.