Canterbury University is offering financial incentives to attract top secondary students earlier than usual, because of the region's earthquakes.
The university has lost 10% of its students this year. Vice-Chancellor Rod Carr says a big effort will be needed to attract students for next year, not only from the region, but from the rest of the country and overseas.
Dr Carr says all universities compete for the more talented students but because of the effect of the earthquakes, Canterbury University is offering the financial incentives to high achievers in NCEA sooner than previously planned.
He says those who stayed at the university this year will remember the amazing collegiality for the rest of their lives.