24 Apr 2012

RSA works to change 'out of date' image

9:27 am on 24 April 2012

The Returned and Services' Association is rebranding its clubs in an effort to attract the younger generation.

But not everyone is happy with the move, fearing it will change the traditional atmosphere of the RSA.

The association put in place its rebranding last year, allowing the general public to join.

It says one of the aims is to bring in more money, which some clubs need.

RSA Auckland president Peter Mason says the clubs need to shake the perception the clubs are just for the older generation.

He says they were becoming out of date and the rebranding is intended to change that.

Mr Mason says the move is essential for the survival of the RSA, and while he understands the disapproval of the scheme, opponents must come to terms with it.