A cruise industry heavyweight is telling New Zealand operators to lift their game or risk missing out on millions of dollars.
Carnival Australia chief executive Ann Sherry, who represents companies such as Cunard and P & O, says some tourism operators are stuck in the past and are failing to adapt to hundreds of thousands of cruise ship passengers.
Ms Sherry - a speaker at the Tourism Industry Association's conference in Wellington on Tuesday -
says passenger numbers will increase by 20% this summer season and some centres are not co-ordinated enough to provide thousands of passengers with enough to do.
She says Dunedin is leading the way, with a support system that extends from operators through to the port authority and the city council, but the Bay of Islands is lagging.