A rural lobby group is calling for flashing lights and speed limit signs on school buses following a fatal crash in Waikato.
Jordan Robert Eastgate, 12, was hit by a car just after getting off a school bus on Friday. He died at the scene.
Spokesperson for the Rural Women group, Noeline Holt, says too many children die because drivers speed past school buses which have stopped for children to disembark.
Ms Holt says studies have shown drivers respond more readily to speed limit signs than to signs saying "school".
Injury prevention service KidsSafe supports the idea, saying the current signs are barely noticeable from a distance.