Internet entrepreneur Kim Dotcom drew a crowd of hundreds to an ice-cream shop in Auckland on Thursday to promote his new site Mega.
The cloud storage site is to replace the file-sharing site Megaupload, which was taken down by American authorities when Mr Dotcom was arrested and charged with internet copyright fraud at the start of last year.
Hundreds flocked to the shop enticed by the promise of free ice-cream, T-shirts and the chance to win tickets to the launch at Mr Dotcom's mansion in Coatesville on Sunday.
Mr Dotcom, a German national with New Zealand residency, says the new site will change the way people store and transfer data.
"We know we have created an unbelievable product ... We're launching a few things that the internet has never seen before, so I'm really excited about it and I think a lot of people will use the new Mega."
Mr Dotcom says his lawyers have been working day and night to make sure the site is compliant with the law.