Newspaper publisher APN has told staff on Thursday it is planning to outsource the majority of its advertising production to a company in India.
Up to 24 positions in Auckland and the company's major regional daily sites will be affected.
APN New Zealand's chief executive Martin Simons says the changes are needed to meet the demand for more efficient production.
Mr Simons says other major newspapers in New Zealand and Australia have already outsourced similar work.
Affected APN staff have been asked to submit their ideas on the proposal by 7 March.