26 Apr 2013

Company apologises for using poppy image

8:46 pm on 26 April 2013

A skincare company has apologised after it used an image of the Anzac Day poppy to advertise its logo.

Nivea posted a picture of a poppy with the brand's blue logo in the centre, instead of the black Returned and Services Association symbol on its Facebook page on Thursday.

RSA chief executive Stephen Clarke says the poppy should be used to honour fallen soldiers, rather than for commercial reasons.

Mr Clarke says the RSA may talk to Nivea about the post, which it has now deleted.

The company has written an apology on its Facebook page for any offence caused.