The Environment Minister has launched a campaign aimed at reducing the number of New Zealanders dying from exposure to hazardous substances at work.
Amy Adams says the campaign aims to drive home the message that hazardous substances are dangerous and should be treated with the same respect as a loaded weapon.
She says about 150,000 workplaces throughout the country use hazardous substances, and just 25% comply with safety rules.
Ms Adams says an estimated 500 to 800 New Zealanders die from occupational illness every year, with many related to long-term exposure to hazardous substances at work.
The multi-media campaign features images of weaponry such as pistols and hand grenades, alongside common industrial products such as paint and solvent guns.