An online retailer selling jandals has been surprised by a cease and desist letter from lawyers informing him the word 'jandal' was trademarked.
The online discount apparel store, lastseason.co.nz, sells a surplus of the footwear on its site.
But company director Chris Atkins said they received a lawyer's letter on Tuesday telling them they were breaching a trademark by calling them 'jandals'.
Mr Atkins said they have been threatened with legal action if they do not remove all references to 'jandals' on the website immediately.
"Like most Kiwis, I guess we just thought jandals were a common word like T-shirts or hoodie. It's a massive surprise to us, and we've got fifty thousand people on Facebook and it's a huge surprise to everyone that's commented."
Mr Atkins said they're now considering other possible names like 'thongs' or 'flip-flops'.