All Blacks coach Steve Hansen is questioning the influence television producers are having on the game.
The All Blacks this morning beat England 24-21 at Twickenham.
However, the referee decided to review his own ruling on an All Black try after footage on the stadium's big screen prompted boos from the crowd.
As the All Blacks prepared to take the conversion, referee Nigel Owens called for a review from the television match official who confirmed the try had been fairly scored.
Earlier in the game, repeated replays provoked an outburst from the crowd that lead to another review and a yellow card for the All Black Dane Coles.
Steve Hansen said such behaviour annoyed him.
He said a challenge system should be implemented so if the coach or skipper saw something they could challenge a decision.
But Hansen said a TV producer playing the same thing '100 times' to try to influence game officials was not in the spirit of the game.
All Black captain Richie McCaw said a review prompted by the crowd in South Africa last month cost New Zealand the game.