A fatal crash involving a tourist at the weekend has prompted a fresh call for increased driver awareness by foreign road users.
James Aitken, 38, died on Saturday when a car driven by a French tourist collided with his motorcycle near the town of Bennydale in Waikato.
The Frenchman was driving on the wrong side of the road and has been charged with careless driving causing death and careless driving causing injury.
Police inspector Leo Tooman says drumming in the road safety message, particularly keeping to the left, is a major priority.
In the past, police have worked with car rental companies and produced stickers reminding drivers to keep left.
There are also educational CDs on driving in New Zealand and reminder signs on major tourist routes.
However, Inspector Tooman says it is time to re-visit the road safety message ahead of major international events being held in New Zealand, including the 2011 Rugby World Cup.