The Toogood whanau from Ngai Tahu will be closely following the revived "It's in the Bag" quiz show as it moves around the country over the next three months.
Whanau spokesperson Kit Toogood told Waatea News that the family was happy to pass over the rights when Maori Television wanted to resurrect the show with up to 40% Maori-language content.
Mr Toogood's father Selwyn Toogood launched the series on radio in the 1950s and continued it on television into the 80s, tempting thousands of contestants with the offer of "the money or the bag".
He says his late father would have been thrilled to see how much reo the mainstream audience at the pilot filming understood and how they responded to presenters Pio Terei and Stacey Morrison.
Filming starts in Dargaville on 7 April.
