New Plymouth residents are being quizzed about a proposal to become a zero-waste district by 2040.
Taranaki produces 200,000 tonnes of waste each year and 55,000 tonnes of it ends up in the city's dump. That is about half a tonne per person per year.
The councillor heading up the initiative, Richard Handley, said it was no longer acceptable to dump so much into landfills.
He said the annual cost of $10 million was also an unnecessary burden.
The draft proposal is one of the council's 10 focus areas for the next three years; others are iwi governance input, Waitara stormwater and water sustainability.
Public feedback will help decide which areas to prioritise.