Former All Black Michael Jones has been named the volunteer ambassador for the 2011 Rugby World Cup.
Making the announcement at the Petone Rugby Club on Wednesday, Prime Minister John Key said Jones was the obvious choice to lead the campaign, with his strong links to rugby here, and a prominent leadership role within New Zealand and also the Pacific Island community.
Jones, who was in the All Black team that won the World Cup in 1987, says he's honoured to lead the campaign, because volunteers will play a critical role in the success of the tournament.
It's a chance for ordinary New Zealanders to be a part of the Rugby World Cup team, he says.
At least 5000 volunteers are needed for next year's tournament, which will run from 9 September to 23 October. Mr Key says New Zealanders who want to help out will be asked to put their names forward during the next few months.