23 Mar 2012

International wool campaign expands

1:48 pm on 23 March 2012

The international campaign to resurrect the fortunes of wool will expand into new markets this year.

New Zealand has been part of the campaign since Prince Charles launched it in the UK in 2010.

New Zealand chair, Stephen Fookes, says it's putting a stronger focus on interior textiles this year.

He says last year there was a lot of effort put into creating awareness of wool globally.

Mr Fookes says this year the most significant part of the global investment is going into interior textiles.

He says the major project will be an iconic wool house which uses every aspect of wool in the home and it will be moved from place to place, but will be based in London for most of the time.

Mr Fookes says there will also be launches in the USA and China.

He says New Zealand is contributing about $1 million to the campaign, raised from wool industry participants who are supporting it.